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Emily Collins

Marketing Content Specialist

Phone 414-322-8082

Email emilycollins627@gmail.com
Address Milwaukee, WI

• LinkedIn •  

about

ABOUT

The zest, artistry, and energy that lives within the marketing industry are the exact elements that I place behind everything I craft. I have an eye for brand representation and voice, campaign fluidity, distinctive design, and ad placement. I have unwavering respect and appreciation for strong company culture and the power of genuine teamwork.

 

Good people + good mission = good work.

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ONLINE PORTFOLIO

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resumé

SKILLS & EXPERTISE

  • Experience working with a culturally diverse group of people

  • Excellent communication skills (verbal & written)

  • Writing & Proofreading

  • Attention to detail and organizational skills

  • Creativity & Design

  • Demonstrated ability to multitask and prioritize projects accordingly

  • Ability to work independently and think critically

  • Outstanding customer service skills

  • Competencies in Microsoft Office tools (Outlook, Word, Excel, PowerPoint)

  • Enthusiastic and professional with a positive attitude

WORK EXPERIENCE

FirstPathway Partners, June 2019 - Present

Marketing Specialist

  • Marketing

    • Designs creative materials for sales and marketing campaigns

    • Constructs, runs, and monitors marketing campaigns

    • Secures hotel contracts for sales team and books venues for events

    • Designs content for paid advertising to drive attendance

    • Coordinates marketing material translations for global use

    • Designs and orders marketing materials (Using Canva)

    • Hosts live and recorded webinars

    • Executes email marketing campaigns (Using Pardot)

    • Distributes marketing materials to sales representatives

  • Communications

    • Writes newsletters, blogs posts, and PowerPoint presentations

    • Produces weekly reports of our CEO's LinkedIn account and manages account

    • Writes and circulates press releases

  • Social Media

    • Creates and publishes social media posts (Using Hootsuite)

    • Performs daily social media comment and inquiry follow-ups

    • Performs market research and competitive analysis

    • Assists with video creation for YouTube channel and social media accounts

    • Pulls marketing data for monthly analytic reports

    • Publishes paid advertising in support of campaigns

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The Kimpton Hotel & Restaurant Group, LLC on behalf of Firstpathway Partners, December 2020 - Present

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Social Media Manager

    • Manages all official social media accounts for:

    • The Kimpton Journeyman Hotel

    • Tre Rivali Restaurant

    • The Outsider Rooftop

29ten Salon, December 2015 - May 2019

Social media manager

    • Promoted and showcased salon, staff, and product line via 29ten's social media accounts

    • Ensured consistent brand voice across all published content

    • Produced and edited daily salon content for social media (video footage, photos)

    • Attended the 2018 BOLD MindBody Conference in San Diego, CA for online advertising and booking software training

EDUCATION

University Milwaukee - Wisconsin 2018-2021

Graduated with a Bachelors of Arts with a major in Journalism, Advertising and Media Studies, and a minor in Communication

KEY ACHIEVEMENTS

  • Successfully concepted and ran an official social media contest that promoted UGC to increase account engagement: 2021 NYE Instagram giveaway for The Outsider Rooftop.

  • Increased Kimpton social media traffic and following by 30% from February 2021 - present.

  • Successfully manage all official social media accounts for The Kimpton Journeyman Hotel, Tre Rivali Restaurant, and The Outsider Rooftop Bar.

contact

CONTACT

Phone 414-322-8082

Email emilycollins627@gmail.com

Address Milwaukee, WI

LinkedIn

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